Corporate Social Responsibility - CSR

'''Corporate Social Responsibility - CSR '''

definition          “A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.”  http://www.businessdictionary.com/

discussion        According to Carroll (1999), CC is an extension to a lineage of work in conceptualizing the role of business in society in the management literature, a lineage most notably dominated by the notion of corporate social responsibility (CSR). Carroll’s (1979) widely cited CSR model conceptualizes four types of responsibilities for the corporation: the economic responsibility to be profitable; the legal responsibility to abide by the laws of the respective society; the ethical responsibility to do what is right, just and fair; and the philanthropic responsibility to contribute to various kinds of social, educational, recreational or cultural purposes. The strategic and processual aspects of CSR have been further developed by the concept of corporate social responsiveness (Wartick & Cochran, 1985; Clarkson, 1995), while the debate on corporate social performance (Wood, 1991; Swanson, 1995) has focused on the outcomes of CSR. Stakeholder theory meanwhile has addressed the question of which groups in society corporations should be responsible to (Freeman 1984; Donaldson and Preston 1995). (Matten and Crane 2003:2)